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Privacy Policy

Company Details:

Vyne Model Agency LTD
Registered in England & Wales
Company Registration Number: 16664117
Registered Office: 124-128 City Road, London, EC1V 2NX

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Last Updated: 18th September 2025

1. Introduction & Controller

We are committed to protecting your personal data. We act as data controller under UK GDPR and the Data Protection Act 2018.

2. Information We Collect

  • Identity Data: name, date of birth, gender

  • Contact Data: email, address, phone

  • Portfolio / Model Data: images, measurements, experience

  • Technical / Website Data: IP address, browser, device

  • Financial Data: bank details, payments

  • Correspondence: emails, messages, notes

3. Purposes & Legal Bases

We process data for:

  • Managing applications and representation (contractual / legitimate interest)

  • Communication (legitimate interest / consent)

  • Payments and accounting (legal obligation)

  • Marketing (consent)

  • Compliance with law (legal obligation)

4. Disclosure / Sharing

We may share data with:

  • Clients / brands (for bookings)

  • Third-party service providers (accountants, IT providers, hosting)

  • Legal, regulatory authorities when required

  • In the event of a sale or merger (with safeguards)

5. Data Security & Retention

  • Access limited to staff / agents needing it

  • Technical / organisational security measures (passwords, encryption, backups)

  • Retained only for as long as necessary (e.g. model data while active + 6 years; financial records per law)

  • Secure deletion or anonymisation when no longer needed

6. International Transfers

When data is transferred outside the UK / EEA, we ensure adequate protection (e.g. standard contractual clauses).

7. Your Rights

You have rights to:

  • Access your data

  • Correct inaccuracies

  • Request deletion / erasure

  • Restrict processing

  • Object to processing (e.g. marketing)

  • Data portability

  • Withdraw consent when applicable

To exercise these rights, contact: hello@vynemodelagency.co.uk

8. Cookies & Tracking

We use cookies and tracking technology to:

  • Improve site functionality

  • Remember preferences

  • Provide analytics
    You may disable cookies in your browser, but this may affect site performance.

9. Breach Notification

We will notify the ICO and affected individuals in event of a data breach, as required by law.

10. Changes to Policy

We may update this Policy. Changes will be posted on our site, and we may notify you if major.

11. Contact

Vyne Model Agency
124-128 City Road,

London,

EC1V 2NX

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hello@vynemodelagency.co.uk

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